Here in Southern California, the lifestyle is a little more casual than in some places. The warm climate calls upon us to participate in outdoor activities which require comfortable clothing. Among some beach goers, it's evident that quite a few live by the philosophy, "If the bikini fits, wear it."
A more modest approach might be taken by those who exercise caution in their fashion choices, but sometimes the probability of an extended beach season and the temptation of a late summer sale are too much to bear.